It goes without saying that game events such as the Tokyo Game Show are important venues for those involved in the game industry.
For game developers and publishers, exhibiting at game events can be a valuable PR opportunity.
However, just exhibiting is not enough to expect PR effects. You may be able to promote the game to customers who come to your booth on the day, but it would be best if you could reach at most 300 people a day, and even if about 20% of them bought the game, it would be 60. About a person.
In order to promote your game, you want the media to interview you.
In this article, we will introduce some points for getting media coverage when exhibiting at an event.
There’s no guarantee that if you do this, you’ll be better off, so please check it out.
Be sure to send a press release for your exhibit.
If you want to exhibit at an event and be interviewed, be sure to send a press release about exhibiting at the event.
There are times when media people randomly come to your booth on the day of the event and write about it, but I think that media people usually decide which booth they will visit to some extent if they are doing interviews.
By telling them that you’ll be exhibiting a game like this, you’ll increase the chances that they’ll decide to check it out in their plans.
If you know a writer directly, such as by exchanging business cards, it would be a good idea to contact them. I think email or SNS would be fine.
Ideally, you can set a time to come for the interview.
Prepare a story that will be interviewed
Released soon! A new product that was just released! It’s easy to write an article about something, but even if it’s not, it’s helpful for the reporter to have something to write about.
If the title is being exhibited for the first time, that alone will be a good topic for coverage. If this is not your first time exhibiting, I think it would be a good idea to be able to see the status of version upgrades since the last time.
It’s best if the game itself has elements that serve as material, but I think it’s also good to have awards, etc.
If you can get some news, let’s do it.
The most important thing is that the game is updated. Let’s do our best in development!
It is better to have a booth with two or more people than one person.
If you are operating the booth by yourself when going for an interview, you will not be able to respond to the interview while you are dealing with general customers.
Customers are our top priority for events. Therefore, it would be best if two people could operate the booth.
If one of you can explain the game or exchange business cards, you won’t miss the opportunity.
However, some individual developers may find it difficult to maintain a two-person system.
In that case, I think it would be a good idea to prepare two or more trial play machines so that the waiting line can be filled as much as possible. The interview writers often have a lot of schedules and can’t devote much time to one booth, but if they don’t have to wait long, they might try it out and write an article about it.
Prepare a trial version if possible
In rare cases, there are places that don’t have a trial version of the game and set up a booth with just videos, but I don’t really recommend them in terms of the possibility of being interviewed and published as an article.
If the video is really good, it might be okay, but in most cases, I decide whether to write an article about it after playing it during the interview, or at least watching a customer play it.
I think it would be a good idea to have a trial version for display if possible, but it would be a good idea to have a build that you can play even if you can’t get to that point.
I would like a flyer or a business card, preferably a business card.
I fill in my knowledge about the booth I’ve decided to cover in advance, and on the day I play while taking notes.
When thinking about whether or not to write an article about something you see at an event venue, the important points are whether it stays in your memory after you leave the event venue and whether it is easy to write about.
If you bring flyers and business cards with you, you can write articles based on them, so if possible, leave something at the booth that you can take home.
For me, business cards are more useful than flyers. Since flyers are large and you don’t want to fold them as much as possible, you have to carry them with you in a clear file, otherwise you may be reluctant to receive them.
If it’s a business card, you can put it in your pocket or wallet, so it’s easy to take it home when you’re casually reporting.
If possible, it would be helpful to have a link to the site or SNS, such as a QR code, so that you can follow the information from there, which will be helpful when writing articles.
A sign that allows photography
Basically, I think it’s OK to take pictures as long as there are no objections, but it’s still very easy to do so if it clearly says “You may take pictures.”
It would be a good idea to have a sign or banner that says “Photography OK”, even if it’s something simple.
Store page for Steam
Having a store page makes it easier to introduce your product to readers, so if you’re exhibiting at an event, it’s a good idea to create a Steam store page.
I think it’s good to have a pre-order page for smartphone games, but I don’t think it’s as important as Steam.
Nice looking booth
A booth that looks great will definitely make you want to take a photo. If you take a photo, it may be used when you are thinking, “Which photo should I use?” or simply, “This booth looks nice, so I thought I’d do a test run and write an article introducing it.” That also means.
It doesn’t necessarily have to be a glittering or elaborately decorated booth; if it’s simple, easy to understand, or has a fun atmosphere, it’s more likely to catch the attention of interviewees.
Attracting customers, calling out
There are some empty booths where people wait for someone to come without doing anything in particular, which I think is a waste.
Interviewers are often looking for one or two more titles, and even if there is an empty booth at that time, if something looks good, they will go and interview it. there is.
However, if the person running the booth is not feeling well or is sitting and playing with a smartphone, I often don’t feel like “Let’s do an interview.” Instead, I feel like “Do you want to hang out for a while?” If someone calls out to you, there’s a good chance they’ll say “Okay.”
I don’t think you should do this to target people in the media, but I think it would be better to call out to everyone who passes by your booth. I think there are many people who feel embarrassed about such things, but since you are exhibiting, let’s do our best!
Of course, we won’t necessarily interview you if you’re approached, but at least the odds will go up, and the number of regular customers will increase as well.
After exchanging business cards, email on the same day or the next day.
This works quite well. I’ve actually written several articles on this. I would be happy if you could contact me politely.
Just please write the article! That email may be too direct.
Thank you for exchanging business cards, and I look forward to working with you in the future.
I think that’s enough.
You may also contact them via SNS instead of email.
There is no harm in properly connecting your precious connections.
It would be great if this could be done not only for media people, but for everyone who exchanged business cards at the event.
Let’s make friends in the game industry.
Summary
There is no special method that is too unusual, but if you keep the above points in mind, I think your chances of getting covered in the media will go up a little bit.
I know it’s a bit of a hassle, but since it’s a game you’ve made, you should get it featured in the media and let as many people know about it.
However, for events, the customer is our top priority, and for game developers, game development is our top priority. The value of the game doesn’t decrease just because it’s not covered. If you’re too lazy to think about it, have fun exhibiting! But I don’t think it’s a problem!
We, the media, will do our best to find out!
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