After the coronavirus pandemic, Japan has rapidly moved towards remote work. Even in Japan, which is said to be a conservative society, the usefulness of remote work has been reconsidered due to the coronavirus pandemic.
This was a story from a while ago, and now it seems that the work style has almost returned to non-remote work, and the reason why people continue to work remotely is because they had originally introduced remote work or were considering introducing it. It seems that it is limited to whether the relationship was very good or whether they are extremely compatible.
I myself operate several teams using remote work, and it seems that there are good and bad points about remote work. Managing web media and developing small-scale games can work well even when working remotely if you are careful, but it is still more efficient to work together physically, ignoring the hassle of commuting. That’s for sure.
Against this background, there is an increasing number of people who believe that it is not enough to hold business meetings remotely. This is true not only in Japan but also overseas. Especially when starting a new project or new transaction, the importance of meeting face-to-face is being reconsidered.
In fact, there are more and more opportunities for many people in the game industry from overseas to come to Japan and meet face-to-face. This is partly due to the weaker yen, but it is probably because many people in the game industry, especially executives and managers, feel that business will be better achieved by doing so, even if it means spending more time and money.
Well, that’s the atmosphere in the gaming world, but tomorrow, May 24, 2024, the deadline for exhibiting at the Tokyo Game Show will be. During the coronavirus pandemic, the Tokyo Game Show had a reduced number of exhibitors due to the trend of downsizing real events, but it has gradually recovered and last year was the first time since the coronavirus pandemic that the show was held at the entire Makuhari Messe building. The number of exhibitors was also the highest ever, with a total of 787 companies from Japan and overseas (including 41 online exhibitors).
If this trend continues, we can expect many exhibitors at this year’s Tokyo Game Show.
What I would like to see is the promotion of business matching. Tokyo Game Show has an online function that allows you to make reservations for business meetings before the event, giving you the opportunity to hold business meetings with game-related companies from overseas. This matching is extremely important for the Japanese game industry, but I feel that it has not yet penetrated the industry as a whole.
This is not a problem for the Tokyo Game Show management side, but rather a problem for the participating companies. For example, if it is a major company, it can be resolved through direct communication, but for small and medium-sized game operators, it is important to carefully set up business negotiations. There is a reason that it is difficult due to the load.
It seems that such know-how on promoting business negotiations with foreign countries using game events is not sufficiently distributed within the game industry, and overseas business operators also say, “I wish I had met more Japanese game studios.” ” is heard every year.
I think the Tokyo Game Show is very good in terms of service to game fans, but I feel like it would be better if the participants had a little more awareness and know-how in terms of promoting business.
Since this area is also the domain of the media, I feel that SQOOL.NET should also supplement the information.
Over the past five years, various hot words have been born in the game industry, such as e-sports, VR, Metaverse, NFT, Web3, indie, and AI, but the next mainstay has yet to emerge.
We hope that large-scale events such as the Tokyo Game Show will be used to hold a variety of business negotiations, resulting in a variety of collaborations and the next axis of game development.
コメントを残す