As many of the world’s major gaming events struggle with their direction post-coronavirus, Tokyo Game Show appears to be expanding its role as an international hub.
PR venues for large-scale game businesses are shifting from real events to online, and a global trend is the reduction of large-scale game events, such as the end of E3 in the United States.
However, as mentioned above, the opposite was true for the Tokyo Game Show, with approximately 42,000 visitors on the first day, a significant increase over last year.
Combined with today’s visitors, we are almost certain to break the record for the number of visitors over two business days.
This time there seemed to be a particularly large number of visitors from China, and many of the author’s Chinese acquaintances were also in attendance.
Although there is no longer a feeling of wanting to invest in any game content in China as there was in the past, there is still a strong motivation to invest in Japanese game content or to engage in global publishing. It seems to be.
At the same time, while the Chinese game market is becoming more difficult due to various regulations and business sentiment, the appeal of the Japanese game market is increasing, and interest in the Japanese market as a place to acquire users is increasing. It seems so.
There are many countries other than China that place importance on participating in the Tokyo Game Show, such as Malaysia, which participates in order to attract Japanese content industry.
What’s impressive this year is the indie game-related area set up in holes 9, 10, and 11 in the. annex.
As a writer, the indie game area is so fulfilling that it makes me think that the main building is the main building of the Tokyo Game Show.
It’s also very international, and it’s a great place to interact directly with game developers.
I’m very happy that the Tokyo Game Show, as a real event, is loved by people all over the world, perhaps because Japan places such a high value on face-to-face meetings.
“I like this kind of thing about Japan.”
These words from my overseas friend made me feel very proud.
The Tokyo Game Show will be held tomorrow and the day after tomorrow, Saturday and Sunday, as public days. If you are planning to participate, please come and enjoy the various games on display.
Tokyo Game Show official website
コメントを残す