There are only 3 weeks left until ChinaJoy.
ChinaJoy recently announced in a press release that its slogan
Stay true, game on!
announced that it is.
This is literally translated as
Be honest and keep trying!
You can read that, but it’s a game event.
Be honest and play the game!
It may mean that.
Now, what’s interesting is the “100 Influencers Project.”
In China, the influence of influencers is stronger than in Japan, and professional gamers have the same level of recognition as athletes or celebrities, especially in the game industry.
It can be said that ChinaJoy has a good compatibility with influencers, as video influencers have been active since the early days of TikTok.
In its announcement, ChinaJoy claims to amplify value through offline and online collaboration, and if this works well in China, where BiliBili and TikTok are located, there is certainly a high possibility that it will create enthusiasm.
And although this is probably not included in the announcement, ChinaJoy will probably want to spread this enthusiasm overseas as well. That’s why we carefully explain our policy to overseas media like SQOOL, but there is one problem here.
YouTube, X (Twitter), and Instagram cannot be used in China. The only SNS that is mainstream in Japan that can also be used in China is TikTok, which has its headquarters in China.
This may be extremely frustrating for the Chinese game industry, which is a globally attractive market and has excellent game content such as Genshin.
However, compared to the robustness of its system and firewall, I feel that ChinaJoy’s global outlook is something that could be advanced in later generations.
We will be reporting on ChinaJoy from Shanghai again this year, so please look forward to it.
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