ChinaJoy, one of China’s largest gaming events, will be held starting tomorrow, and I think ChinaJoy’s position has changed considerably compared to a few years ago.
In this article, I would like to introduce the points that I am paying attention to at ChinaJoy2024.
Highlight 1: Number of visitors
Last year, I felt like there were few participants at ChinaJoy, but I’m curious about how it will be this year.
It may be that the demand for real events has decreased after the coronavirus pandemic. However, some believe that this is not the main reason, and that game fans have been attracted to events such as BiliBili events and the indie game exhibition WePlay.
In the past, ChinaJoy was the biggest and best gaming event in Shanghai, but that is gradually changing, and it seems that other excellent events are starting up and gaining recognition.
Highlight 2: Indie game corner
However, regarding ticket sales, management has announced that they were all sold out, or some analysis suggests that the amount of time spent at the venue has decreased.
Many people in the game industry believe that ChinaJoy is an event for major companies, but there is also information that starting this year there will be a focus on an indie game corner, so I think I’ve taken a good look at that as well. .
There was an indie corner last year, but for some reason it was placed in the BtoB area, and I felt like it didn’t attract many users.
I’m looking forward to seeing how crowded it will be this year.
Highlight 3: Companion’s costume
ChinaJoy’s companion cosplayer has caused a big controversy in the past with her extreme costumes, but she seems to have gotten better after regulations were put in place, but this has led to a decline in the number of visitors. Some people say.
If the number of visitors decreases, there is a tendency to return to the previous state somewhat, and I am curious as to what will happen.
Personally, I agree with the idea of wearing costumes that are well-controlled and safe for children to see.
However, if the regulations go too far, I think it will become like an over-the-top political correctness where companions are not placed in the first place.
I think events need to be glamorous, and I’m looking forward to seeing how it turns out this year.
Highlight 4: Business sentiment
For business people, the main battlefield at such international events is actually outside the venue, not the venue itself.
During the event, many people in the game industry will gather from all over the world, but many meetings and dinners will be held outside the venue.
There are many people in the industry who have not bought admission tickets to ChinaJoy in the first place.
The business stories you hear at such meetings and dinners are very important, and you can get a real feel for them that you won’t find on the internet.
The Chinese economy is reported to be in recession, but what is the reality? You will hear many valuable opinions about the impact on the game industry.
Another advantage of participating in such international events is that you can get information about not only China but also Southeast Asia, Europe, the Middle East, North America, and many other regions at once.
These are my main points of interest at ChinaJoy, but there are a few more things I’d like to see this year.
It’s China’s Otaku Town.
Last year, I participated in an event where gamers gathered during ChinaJoy, but this year, with the help of my friends in Shanghai, I’m planning to visit an even deeper place.
Although you can get comprehensive information at gaming events, they are not suitable for learning the details of the activities of actual gamers, so I thought it would be a good idea to set aside some time and take a walk around the gaming area in Shanghai. thinking about.
I’m a Japanese person who knows a lot about the Chinese gaming industry, and that’s because ChinaJoy’s PR staff has been very helpful to me over the years, and I’m very grateful to ChinaJoy.
I think ChinaJoy is in a situation where it is necessary to decide on its position, but I would like to look forward to ChinaJoy 2024 and see what will happen to ChinaJoy in the future.
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