The other day, a website that accelerates Tokyo, “up tokyo” to
An article like this has been published.
To summarize the content of the article:
“If you set up a strategy corner at the request of a game maker, wouldn’t it become a stealth marketing if you don’t clearly state that fact?”
That is the point.
Actually, I haven’t thought much about this issue. I don’t think the operators of strategy sites other than me are very conscious of the fact that strategy articles can become stealth marketing. (perhaps)
The strategy article itself does not have much of a “promotional effect” to encourage downloads and purchases of the game. This is because, unlike review articles, the readers of strategy articles are people who have already played the game.
First of all, because of this premise, it is difficult for management to come up with the idea that “posting a strategy article can become a stealth marketing.”
However, if you can create a strategy corner in a prominent position on a certain strategy site,
“I guess this game is popular.”
There is a good chance that users will have this impression and that this will be one of the reasons they download or purchase it.
Considering this, it would be best to clearly state that fact in the strategy corner or strategy article created by receiving money.
However, I feel it’s a little strange to add “PR” to a strategy article. I feel like it would be easier to understand if you added the word “official” or wrote “This article was created upon request” in an easy-to-understand location. I think it’s good to use the “official” notation to increase the credibility of the article from the user’s perspective. If “official” seems too important, then maybe “partnership”? Something like “requested article”? (Is there a better way to express it?)
I think that collaborating with manufacturers to publish strategy articles could be one way to create a strategy site, so I would like to start creating a clean atmosphere. I feel like it’s going to be a bit of a struggle as I haven’t paid much attention to the strategy site area in general.
By the way, this is a troubling issue, and there are some cooperative systems that do not involve money. For SQOOL.NET, “Middle-aged knight Yasuhiro strategy corner”, but at the moment I think there is no need for a special notation if there is no money involved.What do you think?
Although there is no money involved, the media can make a profit by getting first-hand
information and writing articles about it, so is there still a need for some sort of notation? That’s a troubling problem. Hmm.
コメントを残す